#12: Matthew Hightower - Turning an Eroding Factor into a Distinctive Competency
It's probably not uncommon for a company to identify an eroding factor and turn that around with enablers such that it creates distinction in the marketplace. There is often opportunity to be found in weaknesses. Class2Class Co-Founder Matthew Hightower joins me on the podcast to talk about how he recognized the company's eroding factor early and what they did to create distinction in their marketplace. This and much more about how the V-REEL Framework is helping Class2Class refine its strategy. To learn more about Class2Class, visit www.Class2Class.com. To find FREE V-REEL resources, visit http://www.drdavidflint.com/ . https://archive.org/download/MatthewHightowerPodcast/Matthew%20Hightower%20Podcast.mp3